Return to Duty
A soldier never leaves their squad behind.
But as Modern Warfare III launched, gamers across Southeast Asia were being pulled back to a different battlefield. The office.
After years of playing from home, freedom was replaced by floor plans, meeting rooms, and managers within eyesight. The game didn’t change. Life did.
Modern Warfare III arrived demanding coordination, commitment, and the full squad. So we helped gamers find a way to Return to Duty with a series of films and activations that rallied them to escape work into the battlefield of MWIII.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
But as Modern Warfare III launched, gamers across Southeast Asia were being pulled back to a different battlefield. The office.
After years of playing from home, freedom was replaced by floor plans, meeting rooms, and managers within eyesight. The game didn’t change. Life did.
Modern Warfare III arrived demanding coordination, commitment, and the full squad. So we helped gamers find a way to Return to Duty with a series of films and activations that rallied them to escape work into the battlefield of MWIII.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
