Return to Duty
Call of Duty MWIII | Return to Duty Campaign
How do you answer the call of duty when the world is calling you back to the office?
With the launch of Modern Warfare III, our campaign showed gamers how to Return to Duty while balancing the demands of work. Through three regional films, a live event, and social activations, we reminded players that the battle never stops — no matter where work takes them.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
How do you answer the call of duty when the world is calling you back to the office?
With the launch of Modern Warfare III, our campaign showed gamers how to Return to Duty while balancing the demands of work. Through three regional films, a live event, and social activations, we reminded players that the battle never stops — no matter where work takes them.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
