Descend Into Darkness
Are you truly devoted… if you’re not willing to pledge your soul?
Diablo IV was returning. Darker, bloodier, and promising the hell fans always wanted. But after years of disappointment since Diablo III, many had drifted away. The faithful remained. The lapsed stayed skeptical. New players watched from the shadows.
To reclaim believers, Diablo IV needed more than hype. It needed proof of devotion, not just claims of fandom.
So we turned to the ones who never left — the believers, and challenged them to lead the unbelieving back into darkness.
Because in Diablo, love isn’t said. It’s sacrificed.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
Diablo IV was returning. Darker, bloodier, and promising the hell fans always wanted. But after years of disappointment since Diablo III, many had drifted away. The faithful remained. The lapsed stayed skeptical. New players watched from the shadows.
To reclaim believers, Diablo IV needed more than hype. It needed proof of devotion, not just claims of fandom.
So we turned to the ones who never left — the believers, and challenged them to lead the unbelieving back into darkness.
Because in Diablo, love isn’t said. It’s sacrificed.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
