Descend Into Darkness
Diablo IV | Descend into Darkness: The Pact with Lilith
Decades after Diablo II's reign of terror, whispers of Sanctuary's darkness stirred a new generation. However, the lukewarm reception of Diablo III left the community cautious. Understanding the franchise's legacy rested on its devoted fanbase, we crafted a Diablo IV launch campaign challenging die-hard fans to prove their love and loyalty for the game by signing away their afterlife in the real world.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
Decades after Diablo II's reign of terror, whispers of Sanctuary's darkness stirred a new generation. However, the lukewarm reception of Diablo III left the community cautious. Understanding the franchise's legacy rested on its devoted fanbase, we crafted a Diablo IV launch campaign challenging die-hard fans to prove their love and loyalty for the game by signing away their afterlife in the real world.
Year: 2023
Client: Activision Blizzard
Agency: Dentsu Creative Singapore
