Connect In A Snap
Making Pocky the snack that brings people together.
To make Pocky relevant for Gen Z across Southeast Asia, we had to go beyond taste. We leaned into something universal. When you share something you love, connection feels effortless.
So we turned that small act into a big idea — Connect in a Snap.
Because Pocky isn’t just eaten, it's shared. That little snap becomes an invitation, a gesture that can start a friendship.
Year: 2025
Client: Glico
Agency: Dentsu Creative Singapore
To make Pocky relevant for Gen Z across Southeast Asia, we had to go beyond taste. We leaned into something universal. When you share something you love, connection feels effortless.
So we turned that small act into a big idea — Connect in a Snap.
Because Pocky isn’t just eaten, it's shared. That little snap becomes an invitation, a gesture that can start a friendship.
Year: 2025
Client: Glico
Agency: Dentsu Creative Singapore
