Say It All With
Pocky Rose
When feelings get awkward, Pocky Rose says it better.
Gen Z can confess love in a meme, comfort a friend with a sticker, apologise with a TikTok sound. Online, they speak fluent emotion. Offline? Heart racing. Words stuck.
So then came Pocky Rose — a limited-edition flavour made not just to be eaten, but to be expressed.
Because sometimes I like you, I miss you, Thank you, or even I’m sorry is easier said with a snack.
Year: 2025
Client: Glico
Agency: Dentsu Creative Singapore
Gen Z can confess love in a meme, comfort a friend with a sticker, apologise with a TikTok sound. Online, they speak fluent emotion. Offline? Heart racing. Words stuck.
So then came Pocky Rose — a limited-edition flavour made not just to be eaten, but to be expressed.
Because sometimes I like you, I miss you, Thank you, or even I’m sorry is easier said with a snack.
Year: 2025
Client: Glico
Agency: Dentsu Creative Singapore
