Spark Your World

Intel Demand Gen 2023 | Spark Your World Campaign

Imagine igniting a passion for creation across a region as diverse as Southeast Asia — how do you spark a fire that transcends borders and languages, inspiring people to unlock the full potential of their PCs?

Spark Your World addressed this challenge head-on — a campaign that challenged people to unlock the full potential of their Intel-powered laptops for gaming, productivity, and entertainment.

Through captivating illustrations and dynamic animation sequences, we crafted a universally resonant message that transcended language barriers and cultural nuances.

Year: 2023
Client: Intel Corporation
Agency: Dentsu Creative Singapore