Mirrored Aisles
D&AD New Blood Awards 2021: Penguin Books | Campaigns
Literature is the platform that sheds light on the diverse backgrounds that shape us, bringing voices of colour to the forefront. That said, food parallels with books being a tangible form of diversity. It is the unifier that brings people from all over the world together. It diversifies us, through the way we eat, and the ingredients we use to cook.
Hence, Mirrored Aisles turns Tesco Hypermarts into an immersive book museum experience through visual and audio devices—placing a spotlight on authors of colour, to be seen and heard by the younger generation. Tesco Hypermarts host the event as it is a location-neutral and inclusive environment that students across the UK can frequent at their convenience.
Year: 2021
Role: Research & Strategy, Art Direction, Illustration & Design, Motion Graphics
Collaborators: Teri Kym Wang
Literature is the platform that sheds light on the diverse backgrounds that shape us, bringing voices of colour to the forefront. That said, food parallels with books being a tangible form of diversity. It is the unifier that brings people from all over the world together. It diversifies us, through the way we eat, and the ingredients we use to cook.
Hence, Mirrored Aisles turns Tesco Hypermarts into an immersive book museum experience through visual and audio devices—placing a spotlight on authors of colour, to be seen and heard by the younger generation. Tesco Hypermarts host the event as it is a location-neutral and inclusive environment that students across the UK can frequent at their convenience.
Year: 2021
Role: Research & Strategy, Art Direction, Illustration & Design, Motion Graphics
Collaborators: Teri Kym Wang
