https://ngjueying.com ngjueying Wed, 31 Dec 2025 09:01:47 +0000 https://ngjueying.com en https://ngjueying.com/About-1 Mon, 28 Feb 2022 06:02:25 +0000 ngjueying https://ngjueying.com/About-1 ABOUT A curiousity driven creative, JY approaches creativity as a way to make meaningful connections between ideas and people. With a background in communication design, she thrives on turning challenges into opportunities to engage the world in fresh, unexpected ways. Currently part of the Dentsu Creative Singapore team, she’s worked with brands like Activision Blizzard, Intel, Standard Chartered, Glico and IMDA. Along the way, her efforts have been recognised with multiple Crowbar Awards across Art Direction, Design, and Communication. When not immersed in brainstorming or pixel-perfecting, she can be found chasing the thrill of Formula One. WORK EXPERIENCE Dentsu Creative︎︎︎ Art Director&nbsp; &nbsp; &nbsp;Jul 2025 – Current&nbsp; &nbsp;&nbsp; Accounts: Glico, IMDA, Prudential, Airalo, Menarini ︎︎︎ Junior Art Director&nbsp; &nbsp; &nbsp;Feb 2023 – Jul 2025 &nbsp; &nbsp; &nbsp;Accounts: Activision Blizzard, Intel, Standard Chartered, JDE, NEA HJGHER ︎︎︎ Designer &nbsp; &nbsp; &nbsp;Apr 2022 – Sep 2022 &nbsp; &nbsp; &nbsp;Accounts: Gyutan-tan, Birds of Paradise, Fieldnotes, Ves Studio The Lo &amp; Behold Group ︎︎︎ Creative Intern&nbsp; &nbsp; &nbsp;Jun 2021 – Oct 2021 &nbsp; &nbsp; &nbsp;Accounts: Claudine, Clink Clink, The Warehouse Hotel, Po Restaurant, The Coconut Club https://ngjueying.com/Index Mon, 28 Feb 2022 06:02:25 +0000 ngjueying https://ngjueying.com/Index ©2026 https://ngjueying.com/Airalo-Care-From-Anywhere Tue, 09 Dec 2025 05:41:39 +0000 ngjueying https://ngjueying.com/Airalo-Care-From-Anywhere Care From Anywhere What if staying connected was the simplest form of care? As our parents retire, they start travelling more. And even when they go on their own, a part of us never really stops looking out for them. In Asia, caring for our parents isn’t just personal. It’s cultural. You see it in the concept of oyakōkō — the act of giving back to the people who once took care of you. So when our parents started travelling more on their own, we stepped into a familiar role. Giving advice. Worrying quietly. Checking in from afar. Airalo stepped in as the simplest way to make that care feel effortless, by helping families stay connected, wherever their parents went. &nbsp; Year: 2025 Client: Airalo Agency: Dentsu Creative Singapore <img width="5600" height="3800" width_o="5600" height_o="3800" data-src="https://freight.cargo.site/t/original/i/2722981c00a8f9c6d93e13707d16aad1e7997f997669cbb690cd52764c3bf454/Airalo_CareFromAnywhere_Thumbs2.png" data-mid="241627377" border="0" src="https://freight.cargo.site/w/1000/i/2722981c00a8f9c6d93e13707d16aad1e7997f997669cbb690cd52764c3bf454/Airalo_CareFromAnywhere_Thumbs2.png" /><img width="5600" height="3504" width_o="5600" height_o="3504" data-src="https://freight.cargo.site/t/original/i/673b7b445ce16e7ffd70890031f54613d704cb41d7aa25616a9530de85984e3a/Airalo_CareFromAnywhere_Writeup1.png" data-mid="242089464" border="0" src="https://freight.cargo.site/w/1000/i/673b7b445ce16e7ffd70890031f54613d704cb41d7aa25616a9530de85984e3a/Airalo_CareFromAnywhere_Writeup1.png" /><img 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data-src="https://freight.cargo.site/t/original/i/41f5494bf1973f341280a07bbe7cfa5711345fb196cb27e9a07a6d20fa1ff74e/Airalo_CareFromAnywhere_GB_GiftBox.png" data-mid="242089467" border="0" src="https://freight.cargo.site/w/1000/i/41f5494bf1973f341280a07bbe7cfa5711345fb196cb27e9a07a6d20fa1ff74e/Airalo_CareFromAnywhere_GB_GiftBox.png" /> <img width="5600" height="2128" width_o="5600" height_o="2128" data-src="https://freight.cargo.site/t/original/i/a95c29d0cebce1f8e5e89531a1b5c74c67e8ac7d5723cfd7d7f4f7d5198fe10f/Airalo_CareFromAnywhere_Writeup3.png" data-mid="242089470" border="0" src="https://freight.cargo.site/w/1000/i/a95c29d0cebce1f8e5e89531a1b5c74c67e8ac7d5723cfd7d7f4f7d5198fe10f/Airalo_CareFromAnywhere_Writeup3.png" /><img width="5600" height="2940" width_o="5600" height_o="2940" data-src="https://freight.cargo.site/t/original/i/5387442b47ae86cb7e5251787fce7d7616fe355f7314e758c1ab4c0eb776122a/Airalo_CareFromAnywhere_GB_KitItems.png" data-mid="242089471" border="0" 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data-src="https://freight.cargo.site/t/original/i/2c8a287917f1828d9392fbd94b740e0dd84b5b66b11fd14d9add23585e8d6c5a/Airalo_CareFromAnywhere_Writeup5.png" data-mid="242089479" border="0" src="https://freight.cargo.site/w/1000/i/2c8a287917f1828d9392fbd94b740e0dd84b5b66b11fd14d9add23585e8d6c5a/Airalo_CareFromAnywhere_Writeup5.png" /> <img width="5600" height="3292" width_o="5600" height_o="3292" data-src="https://freight.cargo.site/t/original/i/473b843d74ff09d4dc4a4b48026cf1c2be6441ab60b67381560674164ffb7739/Airalo_CareFromAnywhere_Writeup6.png" data-mid="242089497" border="0" src="https://freight.cargo.site/w/1000/i/473b843d74ff09d4dc4a4b48026cf1c2be6441ab60b67381560674164ffb7739/Airalo_CareFromAnywhere_Writeup6.png" /> <img width="5600" height="2048" width_o="5600" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7926d37624ec781b5046085901198ae2c1646df382cb2bffeac119875dfa4a21/Airalo_CareFromAnywhere_Closing.png" data-mid="242089506" border="0" src="https://freight.cargo.site/w/1000/i/7926d37624ec781b5046085901198ae2c1646df382cb2bffeac119875dfa4a21/Airalo_CareFromAnywhere_Closing.png" /> 2025 https://ngjueying.com/Call-of-Duty-MWIII-Return-to-Duty Sun, 14 Jul 2024 15:08:45 +0000 ngjueying https://ngjueying.com/Call-of-Duty-MWIII-Return-to-Duty Return to Duty A soldier never leaves their squad behind. But as Modern Warfare III launched, gamers across Southeast Asia were being pulled back to a different battlefield. The office. After years of playing from home, freedom was replaced by floor plans, meeting rooms, and managers within eyesight. The game didn’t change. Life did. Modern Warfare III arrived demanding coordination, commitment, and the full squad. So we helped gamers find a way to Return to Duty with a series of films and activations that rallied them to escape work into the battlefield of MWIII.&nbsp; Year: 2023 Client: Activision Blizzard Agency: Dentsu Creative Singapore <img width="5608" height="3800" width_o="5608" height_o="3800" data-src="https://freight.cargo.site/t/original/i/44105297787105262510fb63c8685b646e2ab95dc79599f7b6c1438b4531604c/COD_MWIII_Jupiter_Thumbnail_2.png" data-mid="219960288" border="0" src="https://freight.cargo.site/w/1000/i/44105297787105262510fb63c8685b646e2ab95dc79599f7b6c1438b4531604c/COD_MWIII_Jupiter_Thumbnail_2.png" /> <img width="5600" height="2584" width_o="5600" height_o="2584" data-src="https://freight.cargo.site/t/original/i/106eae3d7113c434e691811a0b374405d765d71282a56b9b4077cde42fcf87fb/COD_MWIII_WRITEUP_2.png" data-mid="242137827" border="0" src="https://freight.cargo.site/w/1000/i/106eae3d7113c434e691811a0b374405d765d71282a56b9b4077cde42fcf87fb/COD_MWIII_WRITEUP_2.png" /> <img width="5600" height="2888" width_o="5600" height_o="2888" data-src="https://freight.cargo.site/t/original/i/9d3daf949abeecf654c8530da4a272ee16535a53a25aa1a558c673a04186c625/COD_MWIII_FILM_DIVIDER_1.png" data-mid="242137825" border="0" src="https://freight.cargo.site/w/1000/i/9d3daf949abeecf654c8530da4a272ee16535a53a25aa1a558c673a04186c625/COD_MWIII_FILM_DIVIDER_1.png" /> <img width="5600" height="2284" width_o="5600" height_o="2284" data-src="https://freight.cargo.site/t/original/i/2509e4f88a5e9b602f435a2abdfddf5cc5ff765e17f25aba250c555a04ae1717/COD_MWIII_WRITEUP_3.png" data-mid="242137828" border="0" src="https://freight.cargo.site/w/1000/i/2509e4f88a5e9b602f435a2abdfddf5cc5ff765e17f25aba250c555a04ae1717/COD_MWIII_WRITEUP_3.png" /> <img width="5600" height="2756" width_o="5600" height_o="2756" data-src="https://freight.cargo.site/t/original/i/89abb55dfe25e47d5632763ee13f995670747f19ccd6aa57e1ffc9c8f0dc54c5/COD_MWIII_LIVESHOW_DIVIDER_1.png" data-mid="219631177" border="0" src="https://freight.cargo.site/w/1000/i/89abb55dfe25e47d5632763ee13f995670747f19ccd6aa57e1ffc9c8f0dc54c5/COD_MWIII_LIVESHOW_DIVIDER_1.png" /> <img width="5600" height="2068" width_o="5600" height_o="2068" data-src="https://freight.cargo.site/t/original/i/82311c9e92c9ef8977266f3f1555d9a9f0b8edab4b7ceef02331353878d23685/COD_MWIII_WRITEUP_4.png" data-mid="242137829" border="0" src="https://freight.cargo.site/w/1000/i/82311c9e92c9ef8977266f3f1555d9a9f0b8edab4b7ceef02331353878d23685/COD_MWIII_WRITEUP_4.png" /> <img width="5600" height="2756" width_o="5600" height_o="2756" data-src="https://freight.cargo.site/t/original/i/d27dac6138ff9acbea8fb75cbf2e11e79eee67e66817c4abdd40c3dae74542e1/COD_MWIII_SOCIAL_DIVIDER_1.png" data-mid="219631180" border="0" src="https://freight.cargo.site/w/1000/i/d27dac6138ff9acbea8fb75cbf2e11e79eee67e66817c4abdd40c3dae74542e1/COD_MWIII_SOCIAL_DIVIDER_1.png" /> <img width="5600" height="2336" width_o="5600" height_o="2336" data-src="https://freight.cargo.site/t/original/i/45316e4e74b5f6d7219235b9d2c04dbea9f856179322b14bba2cbd7c9d220ef4/COD_MWIII_WRITEUP_5.png" data-mid="242137830" border="0" src="https://freight.cargo.site/w/1000/i/45316e4e74b5f6d7219235b9d2c04dbea9f856179322b14bba2cbd7c9d220ef4/COD_MWIII_WRITEUP_5.png" /> <img width="5600" height="3920" width_o="5600" height_o="3920" data-src="https://freight.cargo.site/t/original/i/c62f60ad5608ae1f594ea4928733414d6e1d023644cbd818226715d89c389b1c/COD_MWIII_SOCIAL_2.png" data-mid="219631182" border="0" src="https://freight.cargo.site/w/1000/i/c62f60ad5608ae1f594ea4928733414d6e1d023644cbd818226715d89c389b1c/COD_MWIII_SOCIAL_2.png" /> <img width="5600" height="2552" width_o="5600" height_o="2552" data-src="https://freight.cargo.site/t/original/i/bdc9d04329884c45f50bfd95ab5decd14f8a309635484abab405b7277494fd3d/COD_MWIII_WRITEUP_6.png" data-mid="242137831" border="0" src="https://freight.cargo.site/w/1000/i/bdc9d04329884c45f50bfd95ab5decd14f8a309635484abab405b7277494fd3d/COD_MWIII_WRITEUP_6.png" /> <img width="5600" height="5268" width_o="5600" height_o="5268" data-src="https://freight.cargo.site/t/original/i/8c5ef58e0f1e44c34be8cc8de861dada9f59589d27c7cbcb3131c74c45f14204/COD_MWIII_SOCIAL_4.png" data-mid="219631185" border="0" src="https://freight.cargo.site/w/1000/i/8c5ef58e0f1e44c34be8cc8de861dada9f59589d27c7cbcb3131c74c45f14204/COD_MWIII_SOCIAL_4.png" /> 2022 https://ngjueying.com/Glico-Say-It-All-With-Pocky-Rose Sat, 09 Aug 2025 08:32:32 +0000 ngjueying https://ngjueying.com/Glico-Say-It-All-With-Pocky-Rose Say It All With Pocky Rose When feelings get awkward, Pocky Rose says it better. Gen Z can confess love in a meme, comfort a friend with a sticker, apologise with a TikTok sound. Online, they speak fluent emotion. Offline? Heart racing. Words stuck. So then came Pocky Rose — a limited-edition flavour made not just to be eaten, but to be expressed. Because sometimes I like you, I miss you, Thank you, or even I’m sorry is easier said with a snack. Year: 2025Client: Glico Agency: Dentsu Creative Singapore <img width="5604" height="3144" width_o="5604" height_o="3144" data-src="https://freight.cargo.site/t/original/i/fffc2adc974205c705403eb805f69df5bd86e579cc0c1a8f19aec6422696d2c3/Pocky_SayitAllWithPockyRose_Thumbs.png" data-mid="236857747" border="0" src="https://freight.cargo.site/w/1000/i/fffc2adc974205c705403eb805f69df5bd86e579cc0c1a8f19aec6422696d2c3/Pocky_SayitAllWithPockyRose_Thumbs.png" /><img width="5600" height="3100" width_o="5600" height_o="3100" data-src="https://freight.cargo.site/t/original/i/db1c3a8f0646215212e28fac480ef5db62866fdc507f29304f4926ded1f39498/Pocky_SayitAllWithPockyRose_Writeup_1.png" data-mid="242298036" border="0" src="https://freight.cargo.site/w/1000/i/db1c3a8f0646215212e28fac480ef5db62866fdc507f29304f4926ded1f39498/Pocky_SayitAllWithPockyRose_Writeup_1.png" /><img width="5600" height="3100" width_o="5600" height_o="3100" data-src="https://freight.cargo.site/t/original/i/4c4458fe48fe229b8acf8f1a231077842e478f509bb11dacf2cba295aeebbdee/Pocky_SayitAllWithPockyRose_Writeup_2.png" data-mid="242298037" border="0" src="https://freight.cargo.site/w/1000/i/4c4458fe48fe229b8acf8f1a231077842e478f509bb11dacf2cba295aeebbdee/Pocky_SayitAllWithPockyRose_Writeup_2.png" /><img width="5600" height="3800" width_o="5600" height_o="3800" data-src="https://freight.cargo.site/t/original/i/4fc94f20d1dd8d015a0d586f5c8e00707f576c60edf6a157f2e94fba7e3161c3/Pocky_SayitAllWithPockyRose_ThematicKVs.png" data-mid="236857752" border="0" src="https://freight.cargo.site/w/1000/i/4fc94f20d1dd8d015a0d586f5c8e00707f576c60edf6a157f2e94fba7e3161c3/Pocky_SayitAllWithPockyRose_ThematicKVs.png" /><img width="5600" height="3456" width_o="5600" height_o="3456" data-src="https://freight.cargo.site/t/original/i/8520b0151a68750a083974c7c66e12c441b483eb17cb2965d7d49dfe5cef32b0/Pocky_SayitAllWithPockyRose_ProductKVs2.png" data-mid="240962971" 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height="1812" width_o="5600" height_o="1812" data-src="https://freight.cargo.site/t/original/i/1ff9cb5eee9aad829963b1f33641eb72524ca3b50bffbe820a8e27d2e2a73b53/Pocky_SayitAllWithPockyRose_Writeup_4.png" data-mid="242298045" border="0" src="https://freight.cargo.site/w/1000/i/1ff9cb5eee9aad829963b1f33641eb72524ca3b50bffbe820a8e27d2e2a73b53/Pocky_SayitAllWithPockyRose_Writeup_4.png" /> <img width="5600" height="2696" width_o="5600" height_o="2696" data-src="https://freight.cargo.site/t/original/i/f0dd4e8f2a218d019b7bec9ae37f438ab25c4c64310015e1e72201a1787d8601/Pocky_SayitAllWithPockyRose_Writeup_5.png" data-mid="242298048" border="0" src="https://freight.cargo.site/w/1000/i/f0dd4e8f2a218d019b7bec9ae37f438ab25c4c64310015e1e72201a1787d8601/Pocky_SayitAllWithPockyRose_Writeup_5.png" /><img width="5600" height="3840" width_o="5600" height_o="3840" data-src="https://freight.cargo.site/t/original/i/c06e43c299506820167428d445ba6d3e772702d46de8d585801ec7851a1e57c7/Pocky_SayitAllWithPockyRose_POSMs_3.png" data-mid="240962972" border="0" src="https://freight.cargo.site/w/1000/i/c06e43c299506820167428d445ba6d3e772702d46de8d585801ec7851a1e57c7/Pocky_SayitAllWithPockyRose_POSMs_3.png" /><img width="5600" height="2696" width_o="5600" height_o="2696" data-src="https://freight.cargo.site/t/original/i/e2ce428884321dc84021a1d0f7d28b776f72a7f3a966cf06bd877c86f4150a26/Pocky_SayitAllWithPockyRose_Writeup_6.png" data-mid="242298049" border="0" src="https://freight.cargo.site/w/1000/i/e2ce428884321dc84021a1d0f7d28b776f72a7f3a966cf06bd877c86f4150a26/Pocky_SayitAllWithPockyRose_Writeup_6.png" /><img width="2800" height="5944" width_o="2800" height_o="5944" data-src="https://freight.cargo.site/t/original/i/2cf8009dba3e33c219e9dbf8e15def8294a6a31c3712ef9eb97aa2489706c3c3/Pocky_SayitAllWithPockyRose_Activations_3.png" data-mid="236858128" border="0" src="https://freight.cargo.site/w/1000/i/2cf8009dba3e33c219e9dbf8e15def8294a6a31c3712ef9eb97aa2489706c3c3/Pocky_SayitAllWithPockyRose_Activations_3.png" /><img width="5600" height="2112" width_o="5600" height_o="2112" data-src="https://freight.cargo.site/t/original/i/1c7262b286acfe8d2cd5c629321f38809f5c05c36dbef38386db5eb9943407dc/Pocky_SayitAllWithPockyRose_Writeup_7.png" data-mid="242298050" border="0" src="https://freight.cargo.site/w/1000/i/1c7262b286acfe8d2cd5c629321f38809f5c05c36dbef38386db5eb9943407dc/Pocky_SayitAllWithPockyRose_Writeup_7.png" /> https://ngjueying.com/Mandai-Wildlife-Group-Friends-of-Wildlife Wed, 10 Apr 2024 07:14:57 +0000 ngjueying https://ngjueying.com/Mandai-Wildlife-Group-Friends-of-Wildlife Be a Friend of Wildlife Mandai Wildlife Group Membership films | Friends of Wildlife &nbsp; Imagine a place where every visit sparks a lifetime of memories. For generations in Singapore, the Singapore Zoo has held a special place in hearts, weaving a tapestry of cherished moments. From the iconic photograph with Ah Meng, the beloved orangutan, to countless other adventures, these experiences hold a timeless power. This project, aimed at promoting Mandai Wildlife Group's Friends of Wildlife membership, taps into this wellspring of nostalgia. It aims not only to rekindle your own cherished memories, but to empower you to co-create a symphony of magical moments for the next generation. By fostering a lifelong love for the natural world and the incredible animals at Mandai Wildlife Reserve, Friends of Wildlife becomes more than a membership — it becomes a legacy. Year: 2024 Client: Mandai Wildlife Group Agency: Dentsu Creative Singapore <img width="1400" height="950" width_o="1400" height_o="950" data-src="https://freight.cargo.site/t/original/i/b0eec9232f8826bfd7ddff87251ad39302890c6ea5e43c0b7c3d97f8cdbf5624/MANDAI_FOW_CARGO_FRAME_1_THUMBNAIL3.png" data-mid="208639352" border="0" src="https://freight.cargo.site/w/1000/i/b0eec9232f8826bfd7ddff87251ad39302890c6ea5e43c0b7c3d97f8cdbf5624/MANDAI_FOW_CARGO_FRAME_1_THUMBNAIL3.png" /> <img width="5600" height="1988" width_o="5600" height_o="1988" data-src="https://freight.cargo.site/t/original/i/ffef5b183c9d86abb2a5244892212b01dcef35954b2e9eccefcdb97d112a8fe4/MANDAI_WRITEUP_1.png" data-mid="211669705" border="0" src="https://freight.cargo.site/w/1000/i/ffef5b183c9d86abb2a5244892212b01dcef35954b2e9eccefcdb97d112a8fe4/MANDAI_WRITEUP_1.png" /> <img width="5600" height="3236" width_o="5600" height_o="3236" data-src="https://freight.cargo.site/t/original/i/8b2c910f941b600fb51e56f4d89749e8383ea107537702b8faf6e5f7662ebc00/MANDAI_WRITEUP_2.png" data-mid="211666083" border="0" src="https://freight.cargo.site/w/1000/i/8b2c910f941b600fb51e56f4d89749e8383ea107537702b8faf6e5f7662ebc00/MANDAI_WRITEUP_2.png" /> <img width="5600" height="3400" width_o="5600" height_o="3400" data-src="https://freight.cargo.site/t/original/i/9715edba10db5befdcc97e12436a2796079836106b3144060b9c9526e2bf6250/MANDAI_WRITEUP_3.png" data-mid="211666084" border="0" src="https://freight.cargo.site/w/1000/i/9715edba10db5befdcc97e12436a2796079836106b3144060b9c9526e2bf6250/MANDAI_WRITEUP_3.png" /> <img width="5600" height="1988" width_o="5600" height_o="1988" data-src="https://freight.cargo.site/t/original/i/896c2783dfa0aefa0bdd0544809c817f532af3a514b5e5880d1cf73232334ac9/MANDAI_WRITEUP_4.png" data-mid="211666077" border="0" src="https://freight.cargo.site/w/1000/i/896c2783dfa0aefa0bdd0544809c817f532af3a514b5e5880d1cf73232334ac9/MANDAI_WRITEUP_4.png" /> 2022 https://ngjueying.com/Intel-Customer-Stories Fri, 18 Oct 2024 12:28:10 +0000 ngjueying https://ngjueying.com/Intel-Customer-Stories Customer Stories How can technology be used to make the world a better place? For this project, we were tasked with creating films for Intel’s Customer Spotlight series, highlighting two companies that leveraged Intel’s technology to solve critical challenges. The focus was on showcasing real world impacts — one in advancing scientific research, the other in improving mental health diagnostics. These films captured how Intel’s solutions are not only helping businesses but also driving innovations that contribute to a better, more connected world.Read the case studies here: Kyoto University | HippoScreen &nbsp; Year: 2024 Client: Intel Corporation Agency: Dentsu Creative Singapore <img width="5600" height="3800" width_o="5600" height_o="3800" data-src="https://freight.cargo.site/t/original/i/2f7c37bac1d45a11d15e9ce55a67025820d4a9b5aac56afc416bd9905bb920f4/Intel_CustomerStories_Thumbnail_4.png" data-mid="219957789" border="0" src="https://freight.cargo.site/w/1000/i/2f7c37bac1d45a11d15e9ce55a67025820d4a9b5aac56afc416bd9905bb920f4/Intel_CustomerStories_Thumbnail_4.png" /><img width="5600" height="3348" width_o="5600" height_o="3348" data-src="https://freight.cargo.site/t/original/i/404db1dadd345e5b1699c5cd764e1864982e344915e185f3b20a43053329232f/INTEL_CS_WRITEUP_1.png" data-mid="219994936" border="0" src="https://freight.cargo.site/w/1000/i/404db1dadd345e5b1699c5cd764e1864982e344915e185f3b20a43053329232f/INTEL_CS_WRITEUP_1.png" /><img width="5600" height="3484" width_o="5600" height_o="3484" data-src="https://freight.cargo.site/t/original/i/4c928e501b8681c5fd56f4946375c8f6d829af775faddad610d6ea5f6cca8f8f/INTEL_CS_WRITEUP_2.png" data-mid="219960197" border="0" src="https://freight.cargo.site/w/1000/i/4c928e501b8681c5fd56f4946375c8f6d829af775faddad610d6ea5f6cca8f8f/INTEL_CS_WRITEUP_2.png" /><img width="5600" height="3424" width_o="5600" height_o="3424" data-src="https://freight.cargo.site/t/original/i/0307a9fcf0d3ab75be70a04c0ce7ec9b1587720cb5db24f02ec4b4e4718d3106/INTEL_CS_WRITEUP_3.png" data-mid="219960198" border="0" src="https://freight.cargo.site/w/1000/i/0307a9fcf0d3ab75be70a04c0ce7ec9b1587720cb5db24f02ec4b4e4718d3106/INTEL_CS_WRITEUP_3.png" /> <img width="5600" height="3424" width_o="5600" height_o="3424" data-src="https://freight.cargo.site/t/original/i/e493f50572b7e515f552f6512bd9601c6def655f1af82cf586fc88fce082d6f0/INTEL_CS_WRITEUP_4.png" data-mid="219960199" border="0" src="https://freight.cargo.site/w/1000/i/e493f50572b7e515f552f6512bd9601c6def655f1af82cf586fc88fce082d6f0/INTEL_CS_WRITEUP_4.png" /> 2024 https://ngjueying.com/Glico-Pocky-Masterbrand Wed, 31 Dec 2025 09:01:47 +0000 ngjueying https://ngjueying.com/Glico-Pocky-Masterbrand Connect In A Snap Making Pocky the snack that brings people together. To make Pocky relevant for Gen Z across Southeast Asia, we had to go beyond taste. We leaned into something universal. When you share something you love, connection feels effortless. So we turned that small act into a big idea — Connect in a Snap. Because Pocky isn’t just eaten, it's shared. That little snap becomes an invitation, a gesture that can start a friendship. Year: 2025Client: Glico Agency: Dentsu Creative Singapore <img width="5604" height="3788" width_o="5604" height_o="3788" data-src="https://freight.cargo.site/t/original/i/ba9375c7ac412126908737533c10a10c090a5c4004af8ab1c397171e1cfc8e45/Pocky_Masterbrand_Thumbs.png" data-mid="242299220" border="0" src="https://freight.cargo.site/w/1000/i/ba9375c7ac412126908737533c10a10c090a5c4004af8ab1c397171e1cfc8e45/Pocky_Masterbrand_Thumbs.png" /><img width="5600" height="2236" width_o="5600" height_o="2236" data-src="https://freight.cargo.site/t/original/i/bfb1b6d153842bc0b73f41f28679a551169abecc72721358e80eb3e0e8441ef2/Pocky_Masterbrand_Writeup_1.png" data-mid="242299221" border="0" src="https://freight.cargo.site/w/1000/i/bfb1b6d153842bc0b73f41f28679a551169abecc72721358e80eb3e0e8441ef2/Pocky_Masterbrand_Writeup_1.png" /> <img width="5600" height="2220" width_o="5600" height_o="2220" data-src="https://freight.cargo.site/t/original/i/d8ca85a5c34d16c99f8627593004f914d05c88aaa902fbbef2b09359609b2906/Pocky_Masterbrand_Writeup_2.png" data-mid="242299223" border="0" src="https://freight.cargo.site/w/1000/i/d8ca85a5c34d16c99f8627593004f914d05c88aaa902fbbef2b09359609b2906/Pocky_Masterbrand_Writeup_2.png" /><img width="5600" height="3756" width_o="5600" height_o="3756" data-src="https://freight.cargo.site/t/original/i/602ea41fbbd210de97dd0dace0a63ad0fae274711b25cacf48c6cc344efd323f/Pocky_Masterbrand_ThematicKVs.png" data-mid="242299224" border="0" src="https://freight.cargo.site/w/1000/i/602ea41fbbd210de97dd0dace0a63ad0fae274711b25cacf48c6cc344efd323f/Pocky_Masterbrand_ThematicKVs.png" /><img width="5600" height="2224" width_o="5600" height_o="2224" data-src="https://freight.cargo.site/t/original/i/35c748cece89bf4e34914368d1dffbce90dd7568fce4fc690c3cca7d2184b2e2/Pocky_Masterbrand_Writeup_3.png" data-mid="242306184" border="0" src="https://freight.cargo.site/w/1000/i/35c748cece89bf4e34914368d1dffbce90dd7568fce4fc690c3cca7d2184b2e2/Pocky_Masterbrand_Writeup_3.png" /><img width="5600" height="3708" width_o="5600" height_o="3708" data-src="https://freight.cargo.site/t/original/i/7bbbdbc36a89e73cf17ae10eeca04e9a4df3301aa59219dcddb975c3d6daae00/Pocky_Masterbrand_ProductKVs.png" data-mid="242299264" border="0" src="https://freight.cargo.site/w/1000/i/7bbbdbc36a89e73cf17ae10eeca04e9a4df3301aa59219dcddb975c3d6daae00/Pocky_Masterbrand_ProductKVs.png" /><img width="5600" height="2224" width_o="5600" height_o="2224" data-src="https://freight.cargo.site/t/original/i/bdb00cfbc8fdcfcaac867b859b0ddb4fc11be3719290e4898fed1d446b7f8867/Pocky_Masterbrand_Writeup_4.png" data-mid="242299266" border="0" src="https://freight.cargo.site/w/1000/i/bdb00cfbc8fdcfcaac867b859b0ddb4fc11be3719290e4898fed1d446b7f8867/Pocky_Masterbrand_Writeup_4.png" /><img width="5600" height="2420" width_o="5600" height_o="2420" data-src="https://freight.cargo.site/t/original/i/749acc9fcbe5773dbcedc0eccf328bdd28f49efb734b34dd70377ef47ede6c42/Pocky_Masterbrand_KVExploration.png" data-mid="242299267" border="0" src="https://freight.cargo.site/w/1000/i/749acc9fcbe5773dbcedc0eccf328bdd28f49efb734b34dd70377ef47ede6c42/Pocky_Masterbrand_KVExploration.png" /><img width="5600" height="2224" width_o="5600" height_o="2224" data-src="https://freight.cargo.site/t/original/i/d58e5aa616ddc7bef91252ee9118c91e2903abd4b96bb5f6163d0cbaeee47c3e/Pocky_Masterbrand_Writeup_5.png" data-mid="242299268" border="0" src="https://freight.cargo.site/w/1000/i/d58e5aa616ddc7bef91252ee9118c91e2903abd4b96bb5f6163d0cbaeee47c3e/Pocky_Masterbrand_Writeup_5.png" /><img width="5600" height="3804" width_o="5600" height_o="3804" data-src="https://freight.cargo.site/t/original/i/50b68a62397bb348726c696a4ace66cfd6851fc0e9ed964bce4bcef80397d112/Pocky_Masterbrand_POSM.png" data-mid="242299269" border="0" src="https://freight.cargo.site/w/1000/i/50b68a62397bb348726c696a4ace66cfd6851fc0e9ed964bce4bcef80397d112/Pocky_Masterbrand_POSM.png" /><img width="5600" height="2224" width_o="5600" height_o="2224" data-src="https://freight.cargo.site/t/original/i/38f1bddd144ce019253c64f1bf231550a43280910bea3432257af26121080622/Pocky_Masterbrand_Writeup_6.png" data-mid="242299270" border="0" src="https://freight.cargo.site/w/1000/i/38f1bddd144ce019253c64f1bf231550a43280910bea3432257af26121080622/Pocky_Masterbrand_Writeup_6.png" /> https://ngjueying.com/Diablo-IV-Descend-Into-Darkness Sun, 26 May 2024 07:07:48 +0000 ngjueying https://ngjueying.com/Diablo-IV-Descend-Into-Darkness Descend Into Darkness Are you truly devoted… if you’re not willing to pledge your soul? Diablo IV was returning. Darker, bloodier, and promising the hell fans always wanted. But after years of disappointment since Diablo III, many had drifted away. The faithful remained. The lapsed stayed skeptical. New players watched from the shadows. To reclaim believers, Diablo IV needed more than hype. It needed proof of devotion, not just claims of fandom. So we turned to the ones who never left — the believers, and challenged them to lead the unbelieving back into darkness. Because in Diablo, love isn’t said. It’s sacrificed. Year: 2023 Client: Activision Blizzard Agency: Dentsu Creative Singapore <img width="5600" height="2636" width_o="5600" height_o="2636" data-src="https://freight.cargo.site/t/original/i/caf9599a4162cc84327c868744a682d8cc3d2a193f76ca91809dce239103001f/Diablo-4_DescendIntoDarkness_Writeup_1.png" data-mid="242284414" border="0" src="https://freight.cargo.site/w/1000/i/caf9599a4162cc84327c868744a682d8cc3d2a193f76ca91809dce239103001f/Diablo-4_DescendIntoDarkness_Writeup_1.png" /> <img width="5600" height="3344" width_o="5600" height_o="3344" data-src="https://freight.cargo.site/t/original/i/e83223c93a865ad2321bc3347773921229b6c57303f3371deea6639f10b84980/Diablo-4_DescendIntoDarkness_Mothersday_Comments.png" data-mid="242284415" border="0" src="https://freight.cargo.site/w/1000/i/e83223c93a865ad2321bc3347773921229b6c57303f3371deea6639f10b84980/Diablo-4_DescendIntoDarkness_Mothersday_Comments.png" /><img width="5600" height="2776" width_o="5600" height_o="2776" 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height="3232" width_o="5600" height_o="3232" data-src="https://freight.cargo.site/t/original/i/6fc166e88dc7b0d682edc67d908793daa416cf83f52113f379330f599dbc2aa4/Diablo-4_DescendIntoDarkness_KOL_2.png" data-mid="242284461" border="0" src="https://freight.cargo.site/w/1000/i/6fc166e88dc7b0d682edc67d908793daa416cf83f52113f379330f599dbc2aa4/Diablo-4_DescendIntoDarkness_KOL_2.png" /> <img width="5600" height="2020" width_o="5600" height_o="2020" data-src="https://freight.cargo.site/t/original/i/ac1570724cea45078f329abb0fea9ea0ffe206e9bef0256204b91013ae10e97d/Diablo-4_DescendIntoDarkness_Writeup_6.png" data-mid="242284462" border="0" src="https://freight.cargo.site/w/1000/i/ac1570724cea45078f329abb0fea9ea0ffe206e9bef0256204b91013ae10e97d/Diablo-4_DescendIntoDarkness_Writeup_6.png" /> 2022 https://ngjueying.com/Intel-Spark-Your-World-Campaign Sun, 11 Feb 2024 13:07:33 +0000 ngjueying https://ngjueying.com/Intel-Spark-Your-World-Campaign Spark Your World Intel Demand Gen 2023 | Spark Your World Campaign Imagine igniting a passion for creation across a region as diverse as Southeast Asia — how do you spark a fire that transcends borders and languages, inspiring people to unlock the full potential of their PCs? Spark Your World addressed this challenge head-on — a campaign that challenged people to unlock the full potential of their Intel-powered laptops for gaming, productivity, and entertainment. Through captivating illustrations and dynamic animation sequences, we crafted a universally resonant message that transcended language barriers and cultural nuances. 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